Smart beta – another hot term these days… It has a nice familiar ring to it, as it sounds like an incremental improvement over the good old CAPM beta! There is something harmless and comforting in the name “smart beta”, especially after the past horrors of exotic derivatives and credit default swaps.
The brilliance of the marketing behind smart beta is akin to the “easy” button at Staples – it makes you think that there is a magic shortcut to solving the challenges of modern investing, almost as simple as pressing the easy button.Unfortunately, the realities behind the easy button and smart beta investing are not simple at all. Instead of the easy button at Staples there are mind numbing choices of stationery and office products. Similarly, smart beta stands for hundreds, if not thousands, of funds that provide exposure to a multitude of risk factors, either in pure form or bundled with other risk exposures.
The true beauty of smart beta is in its very complexity, as it offers an opportunity for the extremely granular approach of fine-tuning your investment strategies across a multitude of risk dimensions based on your individual objectives. Navigating the smart beta world requires an understanding of all of the options, and it is ultimately your responsibility to pick the exact smart beta products that work specifically for you. And that isn’t easy at all, smart beta or not!